The California Consumer Privacy Act, or CCPA, is a new law focused on California residents’ privacy rights. One of its goals is to give consumers control over their Personal Data. The law goes into effect on January 1, 2020. The CCPA reflects many of the principles laid out in the European Union’s General Data Protection Regulation(effective in May of 2018), the principles of which MyFitnessPal has adopted in anticipation of them becoming the global standard.
What does this mean for you? You can opt-out of Relevant and Useful Ads(directionsfor opting out can be found on the Data Management page).